Burlesque performer Kimberley Holladay and more than 100 girls braved the cold in London's Trafalgar Square, performing a five-minute routine on the steps of the National Portrait Gallery - setting the new world record for the Largest burlesque dance while raising awareness on Virgin's sale and ad campaign based around the theme of burlesque.
The burlesque troupe, made up of Virgin Holidays staff and burlesque enthusiasts, braved the freezing January temperatures dressed only in sexy burlesque attire and performed a five minute burlesque dance routine to break the record.
There is no previous Guinness world record for the Largest burlesque dance.
Guinness World Records recognized other similar world records, like the Largest mambo dance, set by 3,868 people danced to Pérez Prado's Mambo No. 5 for five minutes at Palau Sant Jordi, Barcelona, Spain.
Guinness World Records also recognized the largest salsa dance, set by 451 couples at the Caracas Hilton Hotel, in Caracas, Venezuela.
Andrew Shelton, Marketing Director at Virgin Holidays said: "What better way to raise a smile on a cold January morning than to see a huge number of beautiful burlesque dancers? We're passionate about offering the best holidays in the world at the best possible prices, and it's official, we've literally taken off everything we can, including our clothes!"
There is no previous Guinness world record for the Largest burlesque dance.
Guinness World Records recognized other similar world records, like the Largest mambo dance, set by 3,868 people danced to Pérez Prado's Mambo No. 5 for five minutes at Palau Sant Jordi, Barcelona, Spain.
Guinness World Records also recognized the largest salsa dance, set by 451 couples at the Caracas Hilton Hotel, in Caracas, Venezuela.
Andrew Shelton, Marketing Director at Virgin Holidays said: "What better way to raise a smile on a cold January morning than to see a huge number of beautiful burlesque dancers? We're passionate about offering the best holidays in the world at the best possible prices, and it's official, we've literally taken off everything we can, including our clothes!"
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